I’m a copywriter; I sometimes get paid for it. A copywriter helps build brands through words. I didn’t just study marketing, I have a First Class Honours Degree in it from one of London’s top universities for the creative industry. I worked so hard in those three years, I won awards for ideas and put my all into briefs, I won work placements at top advertising agencies and achieved a 98% dissertation. Funnily enough, my thesis was relating to cultural appropriation and public space. Marketing fascinates me. It can be yukky though. I didn’t want to work for corporations who sold junk food to children or told women they were fat, they smelled and they needed surgery. Consumer persuasion was a bitch and I don’t like bitches. Kicking ass and making men suffocate with my heaving breasts is a way better job.
When I made Amethyst Hammerfist known in the Twittersphear and Facebook, I had followers mention how good I was on social media. I knew it too. It was great being able to use my skills for this new found passion – being a session wrestler and marketing – my two passions went hand-in-hand and it felt brilliant; I exploded on to the scene, caused hype and shot to mixed wrestling popularity; I made witty, inventive, entertaining and enticing posts. I was just being me and you liked it. I’ve actually been paid to boost brands, to create brand persona and build brand loyalty. I worked as a social media marketing guru for an LGBT charity, I wasn’t trying to sell a product; I was trying to reach vulnerable people. After six months I got a thriving forum going and there was a 70% increase in the amount of people signing up to the charity’s website. But, any hyped up brand can shoot to popularity, the real skill is in maintaining that buzz, years down the line. I knew I had to work HARD after I made that buzz with this new wrestling persona. I talked of doing Jiu Jitsu, Krav Maga and weightlifting, NOW, I HAD TO KEEP AT IT, I had to show people I meant it! I put my heart and soul into sessions, into my training and into my writing, I am pretty certain people can see that. I didn’t want to lose myself though; I still have a life other than sweat and mats and sports gear.
Recently, I was in a spat which turned a little messy. And all over one tiny thing. A drunken post that was live for about thirty seconds before I realised how it’d appear, the post wasn’t done with malice at all; I was just intrigued as to what lowering my price would do. The post advertised cheaper sessions. One of my clients asked where the post had gone and if I had changed my mind, ”yep, wasn’t thinking about that one, was I…”, I replied. I went to sleep, forgot about it and one month later all hell breaks lose. I didn’t want or need to do a promotion, was just intrigued. Did I mention marketing fascinates me? It only took me a few seconds to realise it was a mistake, but this mistake turned into, what felt like, a witch hunt. Now, I am not writing this for sympathy, nor to stir or anything like that, it’s just a brilliant example of why communication is just so damn important. COMMUNICATION IS KEY! Those of you who have sessioned with me know that, to me, communication and expressing ourselves is paramount for an epic session which fulfils all your sweaty desires and scissoring needs. You know I enjoy our chats.
I’ve screwed up a couple of times in the last year with the wrestling, I’ve jotted down incorrect dates and I’ve over booked, but, we all make mistakes, but if you have an issue with a colleague, it’s a real good idea to communicate with this person, in private, before making nasty, public and antagonising posts. Respect within online media is just as important as in real life. The best thing to have done, oh, hindsight, would have been for me to message this person and apologise for that post which advertised a special offer, soon after she too posted one, adding that it had been deleted within seconds and that there was no malice intended whatsoever. At the time, though, I was thinking only other drunken and tired people would be online, like my drunken and tired favourite client who asked me about where the special offer post had gone. I’m a pretty impulsive person, I make and delete posts all the time. This has won me positions at advertising agencies and lost them. My quick wit was always something people praised but my lack of ability to hold my tongue sometimes got me in trouble. It’s pretty much how I got known as being”feisty”. I always apologise, I mean it too. Some aren’t big enough to say that five lettered word.
I was antagonised that day, online, I got angry. I’m human and a damn passionate one, at that. I’m feisty by nature and I have been known to give it back tenfold (I once pissed into a pint glass and threw it over someone’s head in a beer garden. I was young and I can safely say I’ve never done anything remotely as revolting to someone since, unless they consented. This person truly deserved it. Nobody treats my friend badly and gets away without at least being publicly humiliated. I was also young and I thought I was an anarchist. I was a bit of a handful. When I got older it was clear I had developed a urolagnia fetish). I detest bullying and I despise gossip, it’s why most of my friends are male and my female friends are female but with male minds, that’s how I’d describe them. Insecure and jealous women can be vile, men, not so much. I have only ever supported and encouraged people, male and female, within the scene and in any scene.But, if accused of things publicly, I’ll probably speak out publicly, LOUDLY. Outspoken people get branded as ”troublemakers” and all sorts, names have never really bothered me and one person’s terrorist is another persons freedom fighter, right? If someone tries to control what you are doing, it means you’re doing well and they don’t like it. Don’t let anyone try to control what you can or can not do. Do your thing, just do it better than everyone else.
I have seen wrestlers imitate each other since I began one year ago. We all, at one point, will do the watermelon crush between the thighs thing, it simply has to be done. We will all do promotions, we all do tours, we will all do clips, we will all have reviews and plaster them around. I’m not sure if accusing people of copying is a helpful thing to do. Last time I was accused of copying I was wearing a floral dress and I was seven. Retweeting gossip is just as nasty. Whenever I felt someone was imitating me or my social media skills, I simply thought of it as them learning from me, and that is what it’s about; we are on a journey and we learn. I wasn’t threatened. If I have an issue with someone I communicate with them directly; not to EVERYONE else. I talk to them away from the scene, long before I am impelled to make public, snide remarks on social media, because when that shit gets started, that snowball effect can roll spectacularly into your faces, smashing into pieces, touching everyone. Now, I must say, it’s clear some of you LOVE it. It seems my feistiness turned on a few guys – I had five men ask for sessions this week. I do get it – whenever I see someone fight their corner and stick up for themselves so royally against the masses, it sparks a little flame inside me for them. I have always disliked gutless people. Don’t let ANYBODY walk over you, stand up for yourself! True, if someone’s been walked all over their whole life, they may not be able to stand up for themselves, but when they do, that first time, it’s damn awesome. Standing up to a bully for the first time feels like nothing could ever get you down again, it feels like you have moved mountains. Growing up in foster care and working in the sex industry I learnt how to stick up for myself and defend myself from a very young age; it’s natural to me. Fucking with fiery people is a bad idea, they give it back tenfold, they can induce the kind of terror that drives human herds over cliffs, unintentionally.
In marketing, you also have to fight your ground, you have to pitch ideas with such brutality. It’s cut-throat. This is the mixed wrestling scene though, it’s not fucking Wall Street and your taxi was not paid for by Ogilvy & Mather. It’s meant to be FUN! You willalways get people stealing your ideas, I had it all through university, I learnt how to deal with it after time. You may not believe me but I’m pretty certain the agency who made a very famous road safety ad stole my idea when I was doing a work placement there. My partner said the same thing happened to him, he also works in the industry, adverting, that is, not mixed wrestling (he’s pretty bad at wrestling).
I’ve always aimed to encourage others, listen, help others, and being highly empathic means I literally feel other people’s pain, even yours when I am crushing your head between my thighs. Good job I can handle pain easily. Part of me even enjoys that feeling of fighting a battle and standing my ground, but being part of something catty that is bringing negativity to a scene feels awful. We all fuck up but bullying someone because they made a mistake is not on unless you just love to paddle in a breezy shitstorm. Some will sit back and enjoy the show, others will gossip and judge and take sides, the rest will wish they’d all just STFU. It will happen from time to time, hopefully not with me involved… but I can’t make any promises because I’m not one of these people that will keep my mouth shut if I believe there is injustice – I’m way too passionate to keep silent.
”Tank Man” went against the grain as did that man in that other iconic old photo who wasn’t saluting Hitler when everyone else was. Courtney Love and Yoko Ono when the world blamed them for the loss of the media’s most cherished and adored musicians, they stood their ground. Our very own Anna Konda and others who do what the fuck they want and don’t give a shit, and people who try to control others? They teach me too, they teach me by proving that I’m on the right track; people only try to control others when there is fear of threat.